This international show has an optimized layout for distributors, owners and professionals from beauty centers, wellness centers, spas, hair salons and hotels. There is a wide selection of goods from the best suppliers of products, equipment, furnishings and services meant for the professional world of hair, nails and beauty salons/spas.
HAIR: CHANGES TO THE EXHIBITION SPACE
The best the Hair sector has to offer can be found in pavilions 25, 31, 32, 32a, 33, 35 and 35a. The route was designed to offer visitors a business experience that’s both smart and complete. Products, services, equipment and live demos serve as stages in a journey through the world of professional hair styling at Cosmoprof. 2020 news: Hair & Barber Forum will propose a calendar with unmissable appointments on techniques, trends and current issues for the hair-care and barber world.
FOCUS ON BARBER
Cosmoprof 2020 presents two great news for the barber world. The highly anticipated United Barber Show will be flanked by two educational courses dedicated to the hair-care world, with a particular focus on male trends. On Sunday and Monday, Hair & Barber Forum will animate the service center, while a Look & Learn format with international guests will be organized exclusively in Sala Bolero.
BEAUTY SALON: SPECIAL NEW PROJECTS
The halls dedicated to the professional beauty salon are 28, 29, 30 and the new Mall. Special new areas such as SPA and Cosmoprof On Stage, which will host the protagonists of the sector, will animate the route along with products and services dedicated to the world of spas and applied aesthetics. Hall 36 remains, as always, the hub for companies that operate in the nail sector.
Technological innovations, high-tech formulations, biotechnologies and cutting-edge Apps will revolutionize the entire beauty industry. That’s why Cosmoprof has decided to dedicate the Service Center, the very heart of the show and the area with the most intense visitors presence, to the BeautyTech companies that will disclose the products and services of the future.
KEYWORD: CLEAN BEAUTY
When developing professional channels, special attention must be focused on the use of ingredients, the performance offered by products and treatments, and the quality of the service offered. It is increasingly important for companies to communicate clearly and transparently with the consumer, and Clean Beauty is the dominant concept on the market today.
The halls dedicated to the hair sector in 2020 will be 25, 31, 32, 32a, 33, 35 and 35a. A new path to optimize the business opportunities for visitors and companies in a costantly evolving market. Trends, colors and creativity which characterizes the sector will be the unquestioned protagonists of this area, along with the lively schedule of events by Hair & Barber Forum.
Cosmoprof turns on the spotlights on the international barber world thanks to brands and initiatives related to this sector. In Hall 35 you will find the United Barber Show, which will focus on the best companies and the most acclaimed professionals in the world of barbershop. Two new events will also liven up the service center: Hair & Barber Forum and a special Look & Learn in the Bolero room.
Cosmetic products, machines and equipment, furnishings and pieces for beauty centers, spas and hotels, tanning and cosmetic medicine has been the highlights in the halls 28, 29 and 30 dedicated to beauty and spas. International companies will represents the best practices of the sector, without forgetting live demonstrations powered by Cosmoprof On stage, which provides visitors with opportunities of training and education.
Nails are the absolute stars of the show in pavilion 36, the historic location for the industry, with international companies displaying products for nails, professional cosmetics for reconstruction and manicure and pedicure treatments, accessories, equipment and services. Polishes are now natural, due to great demand on the market for lines with vegetable-based and vegan ingredients.
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