NEWS > 11 July 2022

The beauty market in the U.S.: retail drives the recovery

At a time when the beauty industry is renewing itself on a global scale, it is the US that offers the most favourable opportunities for restarting consumption. While the Asian continent is still coming to terms with the consequences of the pandemic, slowing down imports and trade with international stakeholders, the USA offers manufacturers from all over the world an enthusiastic pool of users ready to welcome innovations and novelties.

The beauty market in the U.S.: retail drives the recovery image 2

How has the market been turned around after the pandemic? The retailers got back to the main stage. Whereas in Europe, it is the distributors who manage the brand-consumer relationship, in the US, it is the retailers who decide the success of a brand or product. Moreover, in a scenario where the boundaries are blurring between prestige and masstige, online and offline, retail stores are once again the protagonists of the buying process.

Looking forward to finding out what will be the next novelties at Cosmoprof North America, don't miss an insight into current trends that are boosting beauty purchases in the U.S. with the CosmoTalk THE REIMAGINED US BEAUTY RETAIL LANDSCAPE.

At Cosmoprof Worldwide 2022, Kelly Kovack, Founder and CEO of BeautyMatter, guided insiders through the secrets of how to succeed in the U.S. today.


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