NEWS > 07 June 2024

Italian Beauty Day Istanbul: Innovations and Trends of Made in Italy Beauty

Another appointment of "Italian Beauty Day", the event organised by ITA – Italian Trade Agency, in cooperation with Cosmetica Italia – The personal care association and Cosmoprof Worldwide Bologna, has successfully concluded. The event, held on 6 June in Istanbul, presented the latest trends in the Italian cosmetics industry and was attended by beauty editors and local media, industry professionals and influencers.

Italian Beauty Day brought together industry leaders and key stakeholders from the cosmetics and beauty industry, providing attendees with a valuable networking opportunity, thanks also to the participation of some esteemed Italian and local cosmetics companies. After an inspiring panel discussion, Italian brands presented their products during live demonstrations, introducing the audience to the latest trends and innovations in the Made in Italy beauty sector.

Italian Beauty Day is a not-to-be-missed event for retailers, wholesalers, distributors and beauty professionals who wish to explore the unique aspects of the Italian cosmetics industry, connect with industry leaders and experience the craftsmanship that distinguishes Made in Italy.

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