NEWS > 23 December 2022

Discover the trends of Asian and U.S. Market thanks to CosmoTrends Reports

The CosmoTrends Report is an essential guide for the cosmetics industry to stay up-to-date on the latest industry trends. The report, which includes the most innovative products and brands on display at Cosmoprof, has identified the most eye-catching and innovative trends, giving press, influencers, trend-scouters and beauty industry stakeholders an overview of the most interesting and trending products and brands at the show, to get a closer understanding of how the market is evolving.

But how does the CosmoTrends Report come about? First, Cosmoprof invites all exhibitors to present their latest launches. Then, BEAUTYSTREAMS, an internationally renowned trend agency, analyzes hundreds of online submissions and highlights the trends that emerge at the show. The top trends presented by BEAUTYSTRAMS are recognized as guiding principles to help influence new buying habits. 

While waiting for the first CosmoTrends report for the year 2023, produced for the visitors of Cosmoprof Worldwide Bologna, don't miss the Asian and U.S. Market Trends Reports.

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For Cosmoprof Asia 2022 – Singapore Special Edition, the trends identified by BEAUTYSTREAMS are guided by the concept that beauty today is about facing each day with a greater sense of wellbeing, even during times of global uncertainty and economic downturn. The products we welcome into our lives transform everyday rituals into precious moments of mindfulness and self-care. At this year’s show, the submissions for the CosmoTrends report were defined by a high level of quality, a testament to the resilient and evolving definition of beauty itself.

Read the full CosmoTrends Report here and discover the products of Cosmoprof Asia exhibiting companies that are revolutionizing the cosmetics landscape

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The bond between beauty and wellness was also a guiding principle for the trends emerged at Cosmoprof North America 2022. In its CosmoTrends Report, BEAUTYSTREAMS identified trends that are radically changing the way we look at beauty: we radiate true beauty when we are in peak physical, mental, emotional, and spiritual health. The evolution towards a more holistic approach to beauty also encompasses a recognition that no one size fits all. Beauty is as unique and individual as we are.

Did you miss the CosmoTrends Report from Cosmoprof North America?
Read it here part 1 and part 2 to discover all the trends that have emerged in the U.S. market.

What's next? The next unmissable appointment for the beauty industry is Cosmoprof Worldwide Bologna from 16 to 20 March 2023. During the event the CosmoTrends Report 2023 will be offficially presented.

While waiting for the 2023 report, watch the webinar of the previous edition here.


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