NEWS > 13 September 2023

CosmoTrends Report unveils the latest trends exciting U.S. market

Beauty that appeals to all is the message for 2023. Beauty continues to push the boundaries, with increasingly advanced product formulations showcasing breakthrough technologies, while products excite with new directions in concepts and design, too.

Whether it’s targeted skincare solutions that address consumers’ specific skin issues or effective products presented at an accessible price tag, brands are demonstrating that they don’t want to leave any group of consumers out. Alongside this, products that transport those who use them – whether via storytelling about their ancestral ingredients or the clear purity of their formulations – are coming to the fore.

And fragrance now goes beyond the personal to elevate every aspect of a consumer’s immediate environment.

This is what emerged from the latest edition of the CosmoTrends Report presented at Cosmoprof North America Las Vegas in July 2023, created in collaboration with renowned global beauty trend source BEAUTYSTREAMS.

 - image 1

The CosmoTrends Report is an essential trend guide for the beauty industry, highlighting product innovation and notable brands among the exhibitors at Cosmoprof North America 2023.
For this report, exhibitors submitted their latest innovations. Then BEAUTYSTREAMS analyzed the hundreds of online submissions to identify the most captivating trends. The resulting report highlights what’s new and what’s coming next, providing a vital perspective on where beauty is headed now.

Discover the latest trends that excite US consumers, the brands that are delivering breakthrough products and formulations and experience an all-encompassing beauty.



The beauty industry awaits you at the first edition of Cosmoprof North America Miami, scheduled from 24 to 26 January 2024.

Don't miss the new Cosmoprof network event dedicated to the Latin American market! Register here.

Share article:


Attend the leading beauty event with a unique trade fair concept and discover the benefits of joining the n°1 global beauty community!

Learn more


Learn more


Learn more

Last news

An event by
In partnership with
With the support of
Certified by

COSMOPROF WORLDWIDE BOLOGNA - Made by BolognaFiere Cosmoprof S.p.a. - Registered office: Via Maserati 16, 40128 Bologna (Italy) - R.E.A. 1766978
© 2024 All rights reserved - BolognaFiere Cosmoprof - Privacy Policy - Cookie Policy - TERMS OF USE
Whistleblowing - Organisational, Management and Control Model 231

Designed with by ArchiMedia host: - you:

Follow us
Loading, please wait…